(If Virtual): Help Customer Join Google Meet (Call them at the time of your demo, be patient with tech issues!)

• I emailed you a link to join the call. It will come from (your email address) and should have my name in the subject line. Once you get that email, go ahead and click the link! That way you can see me as I present. :)

  • (once they're on Google Meet w/ you, hang up the phone, unmute your mic, and build rapport!)

Building Rapport/Social Etiquette (get to know them/catch up until THEY ask about the demo!)

Building great rapport = asking great questions and chaining them into MORE great questions

• How has your summer/fall/winter/spring been so far?

• How do you know the person that referred them?

• Have you and your family done anything special this summer/fall/winter/spring so far?

• Do you have any trips coming up?

• Do you have any kids? What are their names?

• Where are you from? Where did you go to school?

• (Always ask): Do you own any Cutco?

  • If Yes: Awesome! How do you like it!? How long have you had it? (open "Cutco Owners" in a new tab and follow the directions there!)

  • If No: No worries! I'm excited to show it to you!

Slide 1: Intro

• Thank you so much for taking the time to see my presentation - it really means a lot!

  • If Virtual: (“Present Now” -> “A Tab” -> “cutcocustomer.com” -> check “share tab audio” - Share)

  • If in Person: (pull up cutcocustomer.com -> click the 3 dots at the bottom -> go fullscreen)

• Let me tell you a little bit more about me…

  • (read “About Me’ section from Training Workbook - Script Additions)

Slide 2: Sharing Goals

• Mrs. ____, do you mind if I share some of my goals with you? I'm working with Cutco because…

  • (read “My Whys” section from Training Workbook - Script Additions)

• My goal is to sell $______ in my first 10 days, it’s called my Fast Start contest. I want to hit this goal because…

  • (read “Sales Goal” section from Training Workbook - Script Additions)

• If I sell enough Cutco, I can earn a President’s Club letter, which would look great on my resume. It’s a hand-signed letter of recommendation from the President and CEO of our company!

  • Students: As a student, I also have a chance to win an All-American Scholarship to help pay for school.

• Now Mrs. _____, CUTCO is way too expensive to buy just to help me out.

• When you buy anything today, it’s going to be because you love it.

• I just ask that you keep an open mind and wait until the end to make a final decision.

• And when you see something you like… don’t wait! Make sure you get it today.

• I promise to get you a great deal and that way it will still help me hit my goal. Sound good?

• Mrs. _________, since I just started, I’m going to be reading from my manual. Is that okay?

Slide 3: Downloading MyCutcoRep

• Awesome, first thing's first, the company would like your feedback on how I do. They created a very simple App for this called “My Cutco Rep”, which is only available and used by Cutco Customers, like yourself.

• I'm going to play a super short video that explains the process and then we will get it downloaded!

  • (click link on slide 3 to open and play video at https://mycutcorep.app/#/)

• After Video: This app allows the company to get some very simple feedback from you, and also eliminates all of the paperwork to make everything easier and faster. To get started, I'll need you to download the App really quick and then I'll give you my 8-digit Rep # and our 4-digit Meeting # to enter to make this appointment official.

• Mrs. _______, have you ever scanned a QR code to download a menu at a restaurant or an app on your phone?

  • If yes: Awesome! Go ahead and scan this QR code and click the link that pops up!

  • If no: No worries! It's very simple, just go to the camera on your phone and hover over this QR code on your screen, then click the link that pops up!

• If that doesn't work, let me know and I'll text you the link to download the app (www.mycutcorepapp.com). Let me know once you click the link!

• Once they click the link: Go ahead and download the app for your phone type; click Google Play for Android, and App Store for iPhone! Also, at the end of our presentation there will be a way for you to help sponsor me to reach my goals in the company! Just let me know when that's downloaded!

• Once they have it downloaded: Thanks so much for your help, Mrs. _____! Okay, go ahead and open the app. My 8-digit rep # is _____. (wait) Our 4-digit Meeting ID is ____. (wait) Ok, go ahead and answer the first two questions then set the phone off to the side until we finish. (wait)

  • (8-digit Rep Number - "My Info" Section in your Training Workbook)

  • (4-digit Meeting ID - VectorImpact -> "Prospects" -> Customer -> Meeting ID)

• Thank you so much for that! Like I said on the phone, you don’t have to get anything... BUT :) if you do see something you like, you can get it today. Not only would you be getting a great product, but you would also be helping me out toward my goals!

• Also, I'm only able to work through referrals, so my biggest goal today is that you are comfortable enough with me and my presentation that you'd be willing to introduce me to your friends and family who are nice, just like you!

Slide 4: Transition to Demo

• If in Person AND you have at least a Trimmer: Before we begin, we’re going to need your favorite steak knife and a small cutting board. We’ll also need some FOOD to cut up and snack on! (bring out food you brought)

  • If you have the Super Shears: and a shiny PENNY! (bring out a penny)

• Mrs. ______, I’m excited to show you all about Cutco, the world’s finest set of cutlery.

• Cutco has been in business since 1949

• We have over 17 million customers and the company sells over $200 million annually

• Since 2020, Cutco has had its 2 largest sales years in company history! Due to the pandemic, people have been cooking more at home than ever before.

• Cutco products are made right here in America in our factory in Olean, New York

• We specialize in kitchen knives, but we are also the proud producer of KA-BAR knives, which are the knives used by the US Military

• Mrs. ______, bottom line; Cutco is awesome! You can buy sets or pieces and we have tons of accessories and gifts too! We also have interest-free monthly investment options, so you don’t have to pay for it all at once.

Slide 5: Junk Knives

• To start off, I'd like to show you where we got the idea for CUTCO… Most people already own the world’s most expensive set of knives! Does this drawer look familiar? :)

• The average knife is designed to last 2 years, so most households waste a ton of money replacing cheap knives over and over.

• Wooden handles are attractive when new but they are extremely unsanitary! They absorb liquids, bacteria, grease, germs and retain odors! (gross face) In several states, restaurants have banned wooden handled knives because of sanitation concerns.

• Plastic handles are usually cheaply constructed so they melt, chip, crack and break.

• As you can see in the picture of the knife on top, carbon steel rusts and corrodes which is unattractive and unsanitary.

• The knife in the middle has stainless steel which won’t stay sharp and is difficult to sharpen.

• Mrs. _____, have some of your knives gone dull over the years?

• You probably know this better than I do then but cheap knives have a lot of problems

• The knife in the middle is what you’d call a serrated edge knife which will rip and tear your food and cannot be re-sharpened

• The knife on bottom is what you’d call a straight edged knife which will make a smooth cut but will need to be sharpened constantly to remain effective.

• Let me show you how Cutco has solved all of these problems...

Slide 6: Product Video (Stay engaged! Get excited about Cutco!)

• To help with that, we are going to watch a super quick, 2-minute video that shows the quality of Cutco.

• The #1 thing to note is our guarantee. Cutco has what’s called the Forever Guarantee, which is what makes Cutco a top-selling brand in North America. Essentially, if anything ever happens to your Cutco, you can send it back to the factory and they’ll sharpen, replace, or fix it for free! We'll talk more about that later :)

• Like I said before, this video is short and sweet. It’s only 2 minutes. Let’s get started! (play the video)

Slide 7: Features and Benefits of CUTCO

• As you saw in the video, there are 5 Features that make CUTCO the World's Finest Set of Cutlery!

• The first feature is our UNIVERSAL WEDGELOCK HANDLE, which is endorsed by the Arthritis Association of America, and fits any size hand…

  • The universal design locks your hand in place, increasing control and safety, while reducing fatigue.

  • This makes CUTCO more expensive, but it's worth it because it's comfortable and safe.

• The second feature is our THERMO-RESIN HANDLE, which will never chip or crack.

  • It's an expensive material to use, but it's worth it because it's dishwasher safe and sanitary.

• The third feature is our FULL TANG CONSTRUCTION, this means the steel goes all the way through to the bottom of the handle.

  • Using the extra steel is more expensive but it's worth it because it creates strength and balance.

  • The THREE NICKEL-SILVER RIVETS are flush with the handle, making it strong and sanitary.

• The fourth feature is our very high-grade STEEL. (It's surgical grade, 440A. The same steel used for scalpels!)

  • This steel is expensive to use, but it's worth it because it has "the best of both worlds."

  • It has High-Carbon for edge retention and it's stainless for beauty, making it sanitary, and sharp.

• The fifth feature is our most famous! It's our exclusive "Stay-Sharp" DOUBLE-D EDGE.

  • Unlike a serrated edge, CUTCO's Double-D Edge has 3 straight edges that smoothly cut forward, backward, and straight down.

  • The points protect the recessed edges from dulling on the cutting board, keeping each knife sharp for up to 10 years, and they can still be re-sharpened!

  • While most of our knives have the Double-D Edge for cutting back and forth, some CUTCO knives have straight edges for chopping, dicing, and precision cutting.

  • This unique edge uses expensive technology, but it's well worth it!

Slide 8: Forever Guarantee

• And Mrs. _____, the best thing about CUTCO is our 4-Part Forever Guarantee.

• CUTCO is one of the only products that you can buy once, use every day, and never have to replace.

• The product is your proof of purchase, and you can pass it down generation to generation.

• First, there's the Forever Performance guarantee: If anything ever goes wrong with your CUTCO, just send it back to the factory and the company will fix or replace it for free. You'll never have to pay to replace your knives.

• Second, there's the Forever Sharpness guarantee: Whenever your CUTCO needs sharpening, just send it back and it will be sharpened for free. All you pay for is the shipping.

• Third, there's the Unconventional Use protection: If you (or your spouse!) ever happen to destroy your CUTCO through unconventional use, you can get it replaced for half price.

• Last but not least, there's the Unconditional Return Policy: We have a 15-day, risk free, money-back guarantee. If you're not satisfied for any reason at all, you can get a full refund. And the 15 days starts when the product is received :)

  • If only one spouse is present: This return policy was created in part because we can't always see spouses together all the time. This part of the Guarantee allows you to make a choice now, and a final decision later. This gives you the opportunity to put a 5th down on any set you see today and try it out for 3 weeks (15 business days) together. At the end of those 3 weeks, you have 3 options:

1. Your spouse likes it so much you decide to pay it off.

2. You keep paying in 5ths because there's no interest. This is what most of our customers do :)

3. Your spouse isn't exactly as excited about it as you are, and you give me a call. I'll walk you through how to send back your set for your 100% refund. No questions asked. I'll even pay for shipping.

• Cutco is such a great investment because you'll never have to buy another set ever again. And you can't beat American Made and Forever Guaranteed! :)

• Before I show you our sets, I’d like to show you two of our most popular gadgets!

Slide 9: Super Shears

• If in person AND you have the Super Shears: (cut penny, take apart, put together, hand shears to customer)

• (PLAY VIDEO; mute audio) - Everyone loves our shears! The high-carbon, stainless steel makes them good for everything in the kitchen as well as indoor and outdoor projects.

• They are dishwasher safe and come apart for easy cleaning.

• Mrs. _______, if you had a pair of our Super Shears what would you use them for?

Slide 10: Entertainer Pack Video

• (PLAY VIDEO; mute audio) - This is our entertainer pack! It comes with our four most popular gadgets.

• The customer favorite ice cream scoop, the world class veggie peeler, a pizza cutter where the blade comes out for easy cleaning, and our best-selling cheese knife.

• All of our gadgets and accessories are guaranteed forever and dishwasher safe!

  • If you have the Veggie Peeler: I have one of the items with me here today, the Cutco veggie peeler! It peels in both directions! (Let customer peel OR you peel (carrot/cucumber/potato) for customer on camera)

• A lot of customers end up getting either the Super Shears or the Veggie Peeler for free. We’ll talk about that later!

Slide 11: Homemaker +8 🔪

• Mrs. _____, you can buy individual pieces, but most customers agree that over a lifetime, sets are a much better value. It’s important to have the right tool for the right situation because of safety and efficiency.

• We have two larger set options for customers who love to cook, called the Family and Complete set, but I’m going to start with the pieces in our BASIC SET, which is the most popular. It’s called the HOMEMAKER+8.

• It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently and safely as possible.

• It’s the best value for the average family and it starts with your...

Slide 12: Paring Knife

• Paring Knife! We call this the Cutco “air knife”. It has a long handle which makes peeling and paring comfortable. You’ll use this for small jobs in the air, but rarely on the cutting board. That’s why you have your…

Slide 13: Trimmer

• Trimmer! (PLAY VIDEO; mute audio) - This is your “small utility knife” for small fruits and veggies. As you can see here in the video, you’ll never smash a tomato ever again. Everyone loves the versatility of the trimmer, but it’s never used for spreading or serving, that’s why you have your…

Slide 14: Spatula Spreader

• Spatula Spreader! (PLAY VIDEO; mute audio) - The wide, flexible Double-D edge allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! But you’ll never use it on meat or large vegetables, that’s why you have your…

Slide 15: Petite Carver & Turning Fork

• Petite Carver & Turning Fork! (PLAY VIDEO; mute audio) - the petite carver is your “large utility knife” for meat, chicken, and small roasts. As you can see in the video, it’s also for large summer fruits and tough vegetables. The three sharp tines on the turning fork make it easy to turn meats and veggies and get things out of jars. Neither of these pieces are for larger foods, that’s why you have your…

Slide 16: Butcher Knife

• Butcher Knife! (PLAY VIDEO; mute audio) - this is your “heavy duty” knife. It disjoints large meats and as you can see in the video is great for melons and squash. It’s perfect for pineapple as well but it’s not a chopping knife, that’s why you have your…

Slide 17: Petite Chef

• Petite Chef! (PLAY VIDEO; mute audio) - the high knuckle clearance on this knife makes it comfortable and safer for dicing, mincing, and chopping. This “delicate chopper” is great for the 6 S’s - soup, salad, stir fry, stew, stuffing, and salsa! As you can see, chef knives are for chopping, not slicing; that’s why you have your…

Slide 18: Slicer

• Slicer! (PLAY VIDEO; mute audio) - as you’ll see here in the video, our slicer is the best bread knife in the world! It has a long Double-D edge which makes it great for cutting cakes, shredding lettuce, and slicing boneless meats but it’s not for anything with a bone; that’s why you have your…

Slide 19: Carver and Carving Fork

• Master Carving Set! This is like your “spare tire”. You won’t use it every day, but you’ll be glad you have it! Do you ever BBQ or host family dinners? You’ll need it for BBQs, big roasts, and family occasions. Both forks are important. The turning fork that you saw earlier picks food up while this carving fork holds meats down.

• Can you see how over a lifetime you’re going to use every tool in your basic set?

Slide 20: Table Knife

• To complete your set, your table knives are used for every meal: breakfast, lunch and dinner.

• The wide blade and rounded tip make it safer, but with the Double-D edge, it cuts like a steak knife! We recommend two table knives per family member, so you don’t have to wash them after every meal.

  • If Virtual: (play video) - as you can see, the average household steak knife barely gets through the leather, but the Cutco table knife gets through easily every time. This means no more earthquake effect at the dinner table!

  • If In Person AND you have at least a Trimmer and leather: Let’s test out our Double-D Edge on some tough leather... (talk to your manager to get leather for your kit!)

    • (1. Customer steak knife 2. Cutco Table Knife OR Trimmer (get excited!) 3. Stack strips and cut)

Slide 21: Storage Options

• Mrs. ______, it would be dangerous to have really sharp high-quality knives floating in a drawer. The most popular storage option is our solid oak woodblock which - as you can see here - looks great on the counter.

• In the middle you’ll see our storage trays for storage in the drawer or on the wall.

• On the right you’ll see our cutting board. All Cutco sets come with a free cutting board.